Hooked - Varaibale reward of self

In the hooked book Nir Eyal speaks about the variable rewards divided in 3 categories:

1. Reward from the tribe

2. Reward of the Hunt

3. Reward of the Self

These are the different types of variable rewards.

Nir tells a story with respect to the study conducted by a psychologist B.F Skinner. 

B.F Skinner placed food pellets in the pigeon cage attached to a machine that dispensed the when the a level was pulled by the pigeons.

B.F Skinner observed that when he modified the level to dispense the pallet on randomly, the number of times the pigeons pushed the lever increased.

He revealed that intermittent rewards dynamically increased the number of times the pigeons tapped the lever. 

The same principle applies to humans. I will explain more in my next post. 

Variable reward - Notes from 'Hooked'

Everyone likes to be rewarded for their actions and sometimes for taking any action.

In the chapter on 'variable reward' I learnt that it not the act of receiving the reward but the expectation of a reward that is most enjoyable / rewarding to everyone.

Everyone one of us must have taken an lottery ticket in their life. If you carefully think about it was the expectation that you might have a chance of 1 in 27,269,633 (Lottery Mathematics) that motivates you to buy that lottery.

In any product of app,

Learning from today:

1. If you are not prepared for a client call, don't attend it. You will just make it worse.

2. Focus on 2 or max 3 things at a time. The more you learn, the more you will struggle to put to practice.

3. Always think twice before doing a task. Do the 20% that will yield you 80% result. The better you can delegate and present the better you will get in your career.