Wednesday, 29 April 2015

Variable reward - Notes from 'Hooked'

Everyone likes to be rewarded for their actions and sometimes for taking any action.

In the chapter on 'variable reward' I learnt that it not the act of receiving the reward but the expectation of a reward that is most enjoyable / rewarding to everyone.

Everyone one of us must have taken an lottery ticket in their life. If you carefully think about it was the expectation that you might have a chance of 1 in 27,269,633 (Lottery Mathematics) that motivates you to buy that lottery.

In any product of app,


No comments:

Post a Comment